Vijay Deverakonda plans to restart his clothing brand RWDY (Rowdy Wear) in December 2023.
Initially started in 2017, the brand will now highlight Indian street culture. Deverakonda, known for his trendy style, has many young fans.
He believes the new RWDY will be successful and attract more people.
We’re eager to restart RWDY with a fresh vision, said Deverakonda. We aim to create a brand that celebrates Indian street culture, not just fashion.
The new RWDY line will blend modern and traditional Indian styles.
The brand will also prioritize sustainability, using environmentally friendly materials.
Deverakonda said that they aim to make RWDY a fashionable and responsible brand.
They plan to use sustainable materials and methods. The RWDY relaunch will be a big deal in India’s fashion scene.
The brand could become globally recognized and boost Deverakonda’s status as a fashion icon.
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