Shah Rukh Khan’s highly anticipated movie, Dunki, hit an unexpected snag before its release.
Single-screen cinema owners in India have declined to start bookings for the film’s premiere on Friday, December 22nd, 2023.
This issue arose due to a scheduling conflict with another blockbuster, Prabhas’ Salaar, set to release on the same day.
The problem is rooted in Dunki’s distribution strategy. It is said that the film’s distributor, Pen Marudhar, wants exclusive rights to single screens for the extended Christmas weekend, a time known for high ticket sales.
This request has upset single-screen owners, as they believe it overlooks the audience’s desire to see Dunki and Salaar.
An exhibitor expressed frustration about Pen Marudhar’s demands to show all the films.
They believe it’s unfair and that they should be able to choose what they showcase.
They respect Shah Rukh Khan and are willing to prioritize Dunki over Salaar, but they must recognize Salaar completely.
They’ve received requests for Salaar and must cater to their audience’s interests.
This disagreement between exhibitors and Dunkin’s creators has risked the film’s initial weekend success.
Advanced bookings are available in theaters, but Dunki needs help accessing the important single-screen market.
People in the industry are talking about Dunki’s team possibly changing their distribution plan if many single screens keep resisting opening advances.
Some are optimistic that Dunki and Salaar can reach a fair agreement for their big screen representation.
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