In November 2023, Deepika Padukone became Bisleri’s first global brand ambassador.
This partnership is a big step for Bisleri, helping it reach more people and boost its brand image.
The campaign, called DrinkItUp, includes a lively video of Padukone enjoying Bisleri water, showing its importance for hydration and refreshment.
Padukone’s focus on healthy living and staying active matches Bisleri’s values of purity and quality.
This partnership also helps Bisleri expand beyond India and strengthen its international presence.
The DrinkItUp campaign highlights the need for proper hydration for a healthy lifestyle, which aligns with Padukone’s personal beliefs and public image.
Bisleri is partnering with Padukone to appeal to younger customers and refresh its brand image.
Padukone’s fame and social media influence will likely significantly increase Bisleri’s brand visibility and customer interaction.
The choice to have Deepika Padukone as the brand ambassador has been generally well-received.
Her lively personality and healthy lifestyle align well with Bisleri’s target market, and the DrinkItUp campaign has already attracted much attention and interaction.
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